If you choose a great agent to sell your home, you’ll get the best possible selling price and your home will sell quickly. They’ll have the marketing, sales, communication and negotiation skills to ensure that. Your real estate agent should always be working on your behalf and looking out for your best interests, not the buyer’s or their own.
Local track record and experience
The first thing you should look for when hiring a Greater Springfield real estate agent is their local track record and experience. Actions and results speak louder than words. The latest figures from realestate.com show that our Purple Cow agents achieve selling prices that are an average of $73,000 higher than competing agents in the Greater Springfield region. That’s a big difference! We achieve these results via our tailored sales and marketing campaigns.
We take the time to sit down with our clients and discuss the best marketing strategies for their homes to maximise their selling prices. These strategies may include:
- Pre-listing advice on cost-effective property repairs, maintenance or upgrades.
- Professional photography to highlight each home’s best features.
- Virtual home tours and demos.
- Home styling options.
- Guaranteeing 100,000 eyes on a property with our Purple Cow ‘High Exposure Campaign’ that’s available for a select few listings each month.
Our proven marketing strategies generate up to 26% more potential buyer enquiries for our home sales listing than competing agencies. Generating this interest helps to drive up selling prices for our home-selling clients.
Local knowledge
The Greater Springfield property market in 2025 is dynamic, reflecting the extensive infrastructure development and population growth that’s happening in South East Queensland’s Western Growth Corridor.
The best local real estate agents know all about what’s happening in the area and the latest property trends. Those trends include:
- Current levels of buyer demand and price trends for different types of properties in different Greater Springfield suburbs..
- Rental yields on Greater Springfield investment properties.
They leverage this information via their communication and negotiation skills to achieve great results for their home-selling clients.
Communication and negotiation skills
The best real estate agents have the best communication and negotiation skills. You should be able to get a sense of their communication skills within your first few minutes of meeting or talking to them. They should be able to build a rapport with you quickly, because that’s what you want them to do with potential buyers of your home.
In addition to answering your questions, they should ask you lots of questions about your Greater Springfield home. They should then demonstrate that they understand your needs by clearly explaining the services and skills they can offer that make them the best agent for you to hire to sell your home.
You’ll also want to get a commitment from them that they’ll be in regular contact with you to update you on what’s happening with the potential buyers they’re attracting for your home.
When it comes to negotiation skills, the best real estate agents negotiate with buyers on your behalf to achieve the maximum selling price for your home in the shortest possible time frame.
How our Purple Cow team can help
Like to find out more about how our Purple Cow real estate team can help you to sell your Greater Springfield home or investment property?
Our dedicated property management professionals can also help you if you’re looking for hassle-free management of your investment property to maximise your returns.
Contact us today for an obligation-free chat and experience the award-winning Purple Cow difference for yourself.
