Purple Cow Real Estate (“Purple Cow”, “we”, “our”, or “us”) is committed to protecting the privacy and security of the personal information entrusted to us by our clients, customers, employees and business partners.
This Privacy Policy explains how we collect, use, store, disclose and protect personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and our obligations under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) legislation.
By engaging our services, visiting our website or providing personal information to us, you consent to the collection and handling of your information in accordance with this Privacy Policy.
- What Personal Information We Collect
Depending on the services we provide, in accordance with requirements to complete our services including but not limited to the preparation of REIQ agreements and contractors, and rental tenancy applications, we may collect information, including:
Identification Information
- Full name
- Date of birth
- Residential and postal address
- Email address
- Telephone number
- Driver Licence
- Passport details
- Medicare card (where applicable)
- Change of Name documents
- Proof of identity documents
Property Information
- Property ownership details
- Purchase and sale history
- Leasing information
- Inspection records
- Maintenance records
- Rental history
Financial Information
- Bank account details
- Rental payment information
- Trust account details
- Mortgage information (where required)
- Employment details
- Income verification
- Credit references (where applicable)
AML/CTF Information
Where required under Australian law, we may collect:
- Identity verification documents
- Biometric information such as facial images or short video recordings
- Beneficial ownership information
- Company ownership structures
- Source of funds information
- Source of wealth information
- Politically Exposed Person (PEP) declarations
- Sanctions screening information
- Customer Due Diligence records
- Enhanced Due Diligence information where required
- How We Collect Personal Information
All information we collect is stored in secure systems and databases.
We collect personal information directly from you when you:
- Engage us to sell or manage property
- Apply to rent a property
- Purchase a property
- Attend inspections
- Complete online enquiries
- Register for auctions
- Subscribe to marketing
- Apply for employment
- Contact our office
We may also collect information from:
- Government agencies
- Credit reporting bodies
- Identity verification providers
- Financial institutions
- Referees
- Previous property managers
- Landlords
- Public registers
- Legal representatives
- Buyers, sellers or their representatives
- Other third parties where authorised or required by law
- Why We Collect Personal Information
We collect personal information to:
- Provide real estate services
- Manage rental properties
- Sell and market properties
- Conduct inspections
- Prepare contracts
- Manage trust accounts
- Verify identities
- Meet legal obligations
- Respond to enquiries
- Process payments
- Communicate with clients
- Improve our services
- Prevent fraud
- Protect our staff and clients
- Comply with AML/CTF legislation
- Anti-Money Laundering (AML/CTF)
Purple Cow Real Estate is committed to preventing money laundering, terrorism financing and other financial crimes.
To comply with Australian AML/CTF legislation, we may be legally required to:
- Verify your identity before providing certain services.
- Conduct Know Your Customer (KYC) procedures.
- Verify beneficial owners.
- Obtain information regarding the purpose and intended nature of transactions.
- Assess customer risk.
- Conduct ongoing customer due diligence.
- Request information about the source of funds or source of wealth.
- Screen customers against sanctions lists.
- Identify Politically Exposed Persons (PEPs).
- Monitor transactions for suspicious activity.
- Maintain records required by law.
- Report certain transactions or suspicious matters to AUSTRAC where required.
Where required by law, we may refuse to act until satisfactory identification has been provided.
In certain circumstances, legislation prohibits us from informing a customer that a Suspicious Matter Report has been made.
- Use of Personal Information
We use your information to:
- Deliver our real estate services.
- Administer property transactions.
- Manage tenancy agreements.
- Manage landlords’ investments.
- Arrange repairs and maintenance.
- Facilitate settlements.
- Conduct inspections.
- Verify identities.
- Comply with legislation.
- Prevent fraud.
- Resolve disputes.
- Improve customer service.
- Send marketing communications where permitted.
- Disclosure of Personal Information
Your information may be disclosed to:
- Buyers and sellers
- Landlords and tenants
- Solicitors and conveyancers
- Mortgage brokers
- Financial institutions
- Valuers
- Building and pest inspectors
- Tradespeople and contractors
- Insurance providers
- Government departments
- Courts and tribunals
- AUSTRAC
- Identity verification providers
- Technology providers
- Cloud service providers
- Marketing providers
- Debt collection agencies where authorised
We only disclose information where necessary to provide services or where required by law.
- Overseas Disclosure
Some technology providers or cloud storage services we use may store information outside Australia.
Where this occurs, we take reasonable steps to ensure overseas recipients protect personal information in accordance with Australian privacy laws.
- Data Security
Purple Cow Real Estate takes reasonable steps to protect personal information from:
- Misuse
- Loss
- Unauthorised access
- Unauthorised disclosure
- Alteration
- Destruction
Security measures include:
- Password-protected systems
- Secure cloud storage
- Multi-factor authentication
- Staff confidentiality obligations
- Controlled office access
- Secure destruction of records
- Regular software updates
- Staff training
- Record Retention
We retain personal information only as long as necessary to:
- Provide services
- Meet legal obligations
- Resolve disputes
- Maintain business records
- Comply with AML/CTF legislation
Certain records may be retained for the minimum periods required under Australian law.
- Marketing
We may use your personal information to:
- Send property alerts
- Market properties
- Provide market updates
- Invite you to events
- Send newsletters
You may unsubscribe from marketing communications at any time.
We do not sell your personal information.
- Cookies and Website Analytics
Our website may use cookies and similar technologies to:
- Improve website performance
- Analyse website traffic
- Remember preferences
- Measure advertising performance
You can manage cookies through your browser settings.
- Access to Your Information
You may request access to the personal information we hold about you.
Requests should be made in writing to info@purplecowrealestate.com.au
We may refuse access where permitted by law.
- Correction of Information
If your personal information is inaccurate, incomplete or outdated, please notify us.
We will take reasonable steps to correct information promptly.
- Complaints
If you believe your privacy has been breached, please contact our Privacy Officer.
Your complaint should include:
- Your name
- Contact details
- Description of the complaint
- Supporting information
We aim to investigate complaints promptly and respond within a reasonable timeframe (generally within 30 days).
If you are dissatisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
Contact Us
Privacy Officer, Purple Cow Real Estate
Email: info@purplecowrealestate.com.au
Phone: (07) 3288 2555
Website: www.purplecowrealestate.com.au
- Employee Information
Purple Cow Real Estate also collects personal information relating to employees, contractors and job applicants for employment-related purposes and legal compliance.
Employee information is handled in accordance with applicable Australian legislation.
