Figures from realestate.com.au verify that our Purple Cow sales team achieves home selling prices that are an average of $73,000 higher than other real estate agents in the Greater Springfield region. Read on to find out how we do it.
Our three sales pillars at Purple Cow
Our Purple Cow sales team has a proven method for maximising selling prices. It is based on three pillars:
- Marketing
- Pricing
- Service
We’ll briefly explain each pillar in turn.
Marketing
Our proven marketing strategy generates up to 26% more buyer enquiries for our real estate sales listings. We can even guarantee to get 100,000 eyes on your property with our ‘High Exposure Campaign’ for a select few listings each month.
Pricing
We strategically price our listed properties to maximise potential buyer interest. When we do, it encourages healthy competition and higher offers.
Our listing price for each property is based on its characteristics and our extensive local market knowledge. Our pricing strategy works in tandem with our marketing campaign to generate selling prices that are an average of $73,000 higher than other real estate agents in the Greater Springfield region.
Service
Our Purple Cow service is our third equally important pillar to enable our great results. We strive to provide remarkable service to potential buyers and our home-selling clients so that maximum prices are achieved.
Other tips for maximising your home’s selling price
Of course, we don’t achieve great results on our own. Our most savvy selling clients give us every possible chance to maximise their selling price by doing some simple but crucial things, including:
- Enhancing kerb appeal
First impressions matter. Investing in landscaping, a fresh coat of paint, and clean, inviting entryways to attract buyers can be worthwhile. - Home staging/styling
Home staging/styling includes decluttering and depersonalising spaces to help potential buyers envision themselves living in a home that’s for sale. Using neutral decor and arranging your furniture to highlight your home’s best features is also a smart idea. - Making necessary repairs
This involves fixing any visible issues, such as leaky taps, broken tiles or cracked walls. A well-maintained home reassures buyers that the property is in good condition, and it encourages a higher offer. - Upgrading key areas
Focusing on cost-effective improvements in high-impact areas like the kitchen and bathrooms can also be a great idea. New countertops, modern fixtures or updated appliances can significantly boost a home’s appeal and selling price.
What about rental prices?
Home sales aren’t the only area where we achieve remarkable results for our Purple Cow clients. Figures from realestate.com.au also verify that our Purple Cow property management team achieves 11% more rent for our landlord clients than competing real estate agencies.
Once again, our results are based on our three pillars.
- Marketing – our proven marketing strategy generates up to 26% more tenant leads, helping us to ensure that we get the highest-quality tenants and the maximum rental price for our landlords’ investment properties.
- Pricing – we strategically perfectly price rental properties your property and not just make it ‘pricey’ this combined with our proven marketing strategy see us achieve 11% more rent than other local real estate agents again, this was verified by realestate.com.au
- Service – we are a large independent real estate agency that offers a full investment property management service including leasing consultants, an investment growth advisor, property managers and a trust accounts manager to ensure that we offer the best service possible to our landlord clients and their tenants. That’s why we won the Real Estate Business Award for the best independent boutique agency in the whole of Australia in 2023.
Finally, once again, our most savvy landlord clients give us every possible chance to maximise their rental yield by doing simple but crucial things such as:
- Maintaining and upgrading their property, including fresh paint, modern fixtures and quality appliances. Upgraded kitchens and bathrooms can justify higher rent.
- Offering desirable amenities, such as secure parking or smart home features.
- Ensuring safety and security, such as well-lit common areas, secure entry systems, and surveillance cameras. A safe environment is a top priority for many tenants.
- Having a pet-friendly policy, as many tenants are willing to pay more for a pet-friendly property. And potential damage can also be covered by your rental bond.
How our Purple Cow team can help you
Like to find out more about how we can help you to maximise your home selling price (or your rental yield on your investment property) in the Greater Springfield region of the wider South East Queensland property market?
Contact us today for an obligation-free chat and experience the award-winning Purple Cow difference for yourself.
