If you’re thinking of selling in Greater Springfield, then it’s crucial to develop a great marketing campaign for your home or investment property from day one. Read on to find out our top tips to create maximum buyer demand and offers in the shortest possible time frame.
Tip 1: Get professional advice
Talk to a local real estate agency with a track record of creating great marketing campaigns for Greater Springfield homes and investment properties, like one of our team at Purple Cow.
Our proven marketing strategies generate up to 26% more buyer enquiries for our Greater Springfield property sales listings. We can even guarantee to get 100,000 eyes on your property with our ‘High Exposure Campaign’ for a select few listings each month.
Our marketing campaigns work. The latest figures from realestate.com.au show that our Purple Cow agents achieve selling prices that are $73,000 higher than competing agencies in the Greater Springfield region.
Our team can also provide you with crucial advice on setting the right listing price to sell your Greater Springfield home or investment property, and whether you should consider home styling or staging.
Tip 2: Get professional photography done
It’s amazing how much difference professional photos make to the marketing of a home, whether it be online or in print brochures. Your local agent will have a specialist real estate photographer that they know and trust to do a great job of highlighting the key features of your home in the best possible light.
Tip 3: Get a short, impacting, professional video done
Thanks to modern technology, it’s easy to do a professional video and post it online. A great local agent will work with a trusted real estate videographer to highlight the lifestyle and emotions connected with both your home and the Greater Springfield area.
Tip 4: Include a floor plan
Floor plans provide a great visual overview of the layout of a home. Everyone these days is time poor. Any useful information that potential buyers can receive about a home is vital in helping them to shortlist the properties they’re most interested in. And those properties will be the ones they go and inspect.
No one wants to waste their time inspecting properties that don’t meet their layout criteria.
Tip 5: Get the best positions on the best real estate websites
Everyone searches online for properties these days. They use sites like realestate.com.au, and domain.com.au. It’s important to get your sales listing as the top (or one of the top) listings on the website’s front page for your Greater Springfield suburb. You don’t want to be on page 10.
It costs money to get a priority position, but you’ll find that it’s money well spent. You’ll attract more potential buyers. When you secure that position, make sure your agent fills it with a big bold ad for your home that includes your video, 3D interactive tour, professional photos and floor plan.
Tip 6: Blast social media
The buyer of your Greater Springfield property could come from anywhere. It could be a local, someone from interstate or even overseas. It could be first home buyers, empty nesters, a family, or someone looking for an investment property.
None of that matters to you. Your only interest is marketing your property to as many potential buyers as possible to hopefully generate a bidding war. Social media is great for marketing your home far and wide to targeted buyers, including curated lists of potential buyers that good real estate agencies like our team at Purple Cow compile.
Tip 7: Promote your open home events
Impacting open home events are the final pieces of the property marketing puzzle. If your campaign has been well-planned and effective, these open home events should attract multiple potential buyers to inspect your Greater Springfield home or investment property.
The bottom line
Developing a great marketing campaign is the first step towards a successful Greater Springfield property sale.
How our Purple Cow team can help
Like to find out more about how our Purple Cow real estate team can help you to sell your Greater Springfield home or investment property for top dollar?
Our dedicated property management professionals can also help you if you’re looking for hassle-free management of your investment property to maximise your returns.
Contact us today for an obligation-free chat and experience the award-winning Purple Cow difference for yourself.
